Trend and strategy: content marketing is gaining popularity

Last year, more and more companies took steps in the direction of content marketing. The expectation is that this marketing strategy will increase its popularity next year.

Especially for IT suppliers, content marketing is a very suitable marketing tool. A central point is the corporate website, which will frequently present valuable information to the reader – the potential client. By sharing relevant information, the company creates loyalty to the reader because it fulfils his specific needs for information. The reader will be more inclined to request even more information of the company, or to share the content on social media. In this sense, the company presents itself as an authority on social media. Moreover, Google’ search engine prefers high quality information.

An adequate content marketing strategy has the positive effect of showing the corporate website higher in the search results. Therefore, content marketing requires a total approach, because one action is related to the other.

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