Because telephone contact with C-level decision makers is a profession.
It may seem a paradox, but the role of the telephone in B2B marketing increases when online marketing activities become more successful. Online leads have to be deeply qualified by phone. However, not behind every information request a specific project is hidden.
You should not put a burden on the sales department by making them qualify online buying signals. In the ideal scenario, the sales team will get into action when a weblead is transformed into a deeply qualified saleslead by phone.
Telephone contact with C-level executives is a profession.
Perseverance, intelligence, experience, communicative skills, industry knowledge and out-of-the-box communication are some of the features that a good B2B telemarketer should have.
Therefore it is not surprising that telemarketing is many companies’ Achilles heel. At the same time, telephone contact, if done well, offers many times the opportunity to arrange a physical meeting.
Tribando telemarketers are highly educated, speak different languages and are trained for the detection of new projects for companies in the IT industry. They position themselves as consultants of your company, a clear difference with salespeople that generally have a different mindset during calls.
This difference in approach is essential and the key of success in all our marketing campaigns.